| 000 | 00919pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 1982259 | ||
| 003 | O | ||
| 005 | 20160212150547.0 | ||
| 008 | 890906s1990 maua b 001 0 eng | ||
| 010 | _a 89038619 | ||
| 020 | _a978-0205120717 | ||
| 040 |
_aLC _cPUL _dPUL |
||
| 050 | 0 | 0 |
_aHF 5415 _b.S357 1990 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aSchoell, William F. | |
| 245 | 1 | 0 |
_aMarketing: _bContemporary concepts and practices. _cWilliam F. Schoell, Joseph P. Guiltinan. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bAllyn and Bacon, _cc1990. |
||
| 300 |
_axxiv, 790 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 758-767) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aGuiltinan, Joseph P. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c31594 _d31594 |
||