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| 001 | 1544322 | ||
| 005 | 20151029130100.0 | ||
| 008 | 911101s1992 nyua bf 000 0 eng | ||
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_a081445030X : _c$34.95 |
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_aHF5415 _b.C5414 1992 |
| 100 | 1 | _aClemente, Mark N. | |
| 245 | 1 | 4 |
_aThe marketing glossary : _bKey terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales. _cMark N. Clemente. |
| 260 |
_aNew York : _bAmerican Management Association, _cc1992. |
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| 300 |
_avii, 392 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 389-392). | ||
| 650 | 0 |
_aMarketing _xHandbooks, manuals, etc. |
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_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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