| 000 | 01069cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 11991011 | ||
| 003 | OSt | ||
| 005 | 20151113111023.0 | ||
| 008 | 000501s2009 at a b 001 0 eng | ||
| 010 | _a2008941127 | ||
| 020 | _a978-1426639074 | ||
| 040 |
_aDLC _cPUL _dPUL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.13 _b.J35 2001 |
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 |
_aJain, Subhash C., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing Planning & Strategy. _cSubhash C. Jain. |
| 246 | 3 | _aMarketing planning and strategy | |
| 250 | _a8th ed. | ||
| 260 |
_aAustralia ; _aCincinnati, Ohio : _bSouth-Western College Pub., _cc2001. |
||
| 300 |
_a643 p. : _bill. ; _c24 cm. |
||
| 500 | _aCompanion to: Marketing planning & strategy. 8th ed. 2000. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 730 | 0 | _aMarketing planning & strategy. | |
| 906 |
_a7 _bcbc _corignew _d3 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c30409 _d30409 |
||