000			01744cam a2200313 a 4500
001			15842156
003			OSt
005			20140926153858.0
008			090729s2010 mdu b 001 0 eng
010			_a 2009030796
020			_a9780759118089 (cloth : alk. paper)
020			_a9780759118096 (pbk. : alk. paper)
020			_a0759118086 (cloth : alk. paper)
020			_a0759118094 (pbk. : alk. paper)
035			_a(OCoLC)ocn429902453
040			_aDLC _cPUL
050	0	0	_aAM121 _b.W35 2010
100	1		_aWallace, Margot A., _d1941-
245	1	0	_aConsumer research for museum marketers : _baudience insights money can't buy / _cMargot A. Wallace.
260			_aLanham : _bAltaMira Press, _cc2010.
300			_avi, 179 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue.
650		0	_aMuseums _xManagement.
650		0	_aMuseums _xMarketing.
650		0	_aMuseums _xPublic relations.
942			_2lcc _cBK
999			_c24247 _d24247