000			02811cam a22003494a 4500
001			17087025
003			OSt
005			20150814144722.0
008			111216s2012 nyua b 001 0 eng
010			_a 2011049935
020			_a9780230580244 (pbk.)
040			_aPUL _cPUL _bPUL _dPUL
042			_apcc
050	0	0	_aHF1416 _b.S84 2012
100			_aT.C Melewar
245	0	0	_aStrategic international marketing : _ban advanced perspective / _cedited by T.C. Melewar, Suraksha Gupta.
260			_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2012.
300			_axxvii, 303 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: -- PART 1: -- Chapter 1: Introduction to International Marketing - TC Melewar & - Suraksha Gupta -- PART 2: THE 7Ps OF THE INTERNATIONAL MARKETING MIX -- Chapter 2: Product - Stan Paliwoda -- Chapter 3: Product - Sak Onkvist & - John J Shaw -- Chapter 4: Price -- Chapter 5: Price -- Chapter 6: Place - Suraksha Gupta & - TC Melewar -- Chapter 7: Place -- Chapter 8: Promotion - Don E Schultz -- Chapter 9: Promotion - Patrick de Pelsmacker & - Cauberghe Verolien -- Chapter 10: People - Klement Podnar & - Zlatko Jancic -- Chapter 11: People - Michael R Czinkota & - A Coskun Samli -- Chapter 12: Processes - Repo K Lindberg & - Christian Gronroos -- Chapter 13: Processes -John Cadogan -- Chapter 14: Physical Evidence - Adrian Palmer -- Chapter 15: Physical Evidence - Keith Dinnie -- PART 3: DISCUSSION & - CONCLUSION -- Chapter 16: Future Directions - John Saunders -- Chapter 17: Conclusion - TC Melewar & - Suraksha Gupta.
520			_a"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"--
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
650		7	_aBUSINESS & ECONOMICS / Marketing / Research. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / General. _2bisacsh
700	1		_aMelewar, T. C.
700	1		_aGupta, Suraksha.
856	4	2	_3Cover image _uhttp://www.netread.com/jcusers2/bk1388/244/9780230580244/image/lgcover.9780230580244.jpg
942			_2lcc _cBK
999			_c23762 _d23762