| 000 | 00985pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 2124227 | ||
| 005 | 20150814152533.0 | ||
| 008 | 970422s1998 njuab b 001 0 eng | ||
| 010 | _a 97013899 | ||
| 020 | _a978-0136328601 | ||
| 040 |
_aPUL _cPUL _dPUL |
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| 050 | 0 | 0 |
_aHF 5415.135 _b.K47 1998 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems: _bCases and comments. _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a8th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
||
| 300 |
_axii, 723 p. : _bill. (some col.), maps ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c23753 _d23753 |
||