000			00767cam a22002412 4500
001			0000011270
003			OSt
005			20140825164422.0
008			080414s2002 maua b 001 0 eng d
020			_a0072429461 (alk. paper) :
040			_aPUL _cPUL
050			_aHF5415 _b.C6944 2002
100	1		_aCravens, David W.
245	1	0	_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
250			_a7th ed.
260			_aBoston, Mass : _bMcGraw-Hill, _cc2002.
300			_axvi, 685 p. : _bill. ; _c26 cm.
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and index.
650		0	_aMarketing | _xCase studies.
908			_a080414
942			_2lcc _cBK
999			_c10751 _d10751