Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.

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TextPublication details: New York : Wiley, c2000.Description: x, 230 p. ; 24 cmSubject(s):

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Holdings
Item type	Current library	Call number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library	HF5415 .T72 2000 (Browse shelf(Opens below))	Available	020020002811

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