Image from Google Jackets

Media rules! : mastering today's technology to connect with and keep your audience / Brian Reich, Dan Solomon.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : J. Wiley & Sons, c2008.Description: xxii, 230 p. ; 24 cmISBN:
  • 9780470108888 (cloth)
  • 0470108886 (cloth)
Subject(s): DDC classification:
  • 302.2 22
LOC classification:
  • P 96 .T42R44 2008
Online resources:
Contents:
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
Item type: General circulation books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Barcode
General circulation books Presbyterian University of East Africa - Main Library General Stacks Non-fiction P 96 .T42R44 2008 (Browse shelf(Opens below)) c1 Available 2021-0041

Includes bibliographical references (p. 217-219) and index.

The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.

There are no comments on this title.

to post a comment.
Share
© Customized & Maintained by Eunice Ngesa