Market-led strategic change : transforming the process of going to market / Nigel Piercy.

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TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 2009Edition: 4thedDescription: xiv, 665 p. : ill. ; 24 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF5415.13 .P542 2009 (Browse shelf(Opens below))	c1	Available	2014-2299

Includes bibliographical references and index.

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