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Strategic advertising management. Larry Percy, Richard Elliott.

By: Contributor(s): Material type: TextPublication details: Oxford ; New York : Oxford University Press, 2009.Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN:
  • 978-0199532575
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF 5438.5 .P475 2009
Online resources:
Item type: General circulation books
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Holdings
Item type Current library Collection Call number Status Barcode
General circulation books Presbyterian University of East Africa - Main Library General Stacks Non-fiction HF 5438.5 .P475 2009 (Browse shelf(Opens below)) Available 2015-3422

Includes bibliographical references and index.

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