Consumer Behavior and Marketing Strategy. J. Paul Peter, Jerry C. Olson.

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TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1990.Edition: 2nd edDescription: xxiii, 608 p. : ill. (some col.) ; 25 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF 5415.3 .P468 1990 (Browse shelf(Opens below))	C1	Available	2015-3535

Rev. ed. of: Consumer behavior. 1987.

Includes bibliographical references and indexes.

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