Handbook of marketing scales : multi-item measures for marketing and consumer behavior research. Edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

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TextPublication details: Los Angeles : SAGE, c2011.Edition: 3rd edDescription: xiv, 603 p. 29 cmISBN:

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Reference

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Reference	Presbyterian University of East Africa - Main Library Reference	Reference	REF HF 5415.3 .B323 2011 (Browse shelf(Opens below))	C1	Not for loan	020020006632

Includes bibliographical references and index.

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