Marketing research. David A. Aaker, V. Kumar, George S. Day.

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TextPublication details: New York : John Wiley & Sons, c2004.Edition: 8th edDescription: xvii, 774 p. : ill. ; 26 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF 5415.2 .A14 2004 (Browse shelf(Opens below))	Available	2015-3430

Includes bibliographical references and index.

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