Essentials of marketing: A marketing strategy planning approach. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

Material type:

TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 11th edDescription: xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.)ISBN:

978-0073404714 (alk. paper)
978-0073404713 (alk. paper)

Subject(s):

Marketing

DDC classification:

658.8 22

LOC classification:

HF 5415 .M378 2008

Online resources:

Table of contents only

Item type:

General circulation books

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF 5415 .M378 2008 (Browse shelf(Opens below))	Available	2015-3469

System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.

Includes index.

Includes bibliographical references (p. 601-655).

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