Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.

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TextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998.Description: xii, 225 p. : ill. ; 24 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF5415.13 .I55 1998 (Browse shelf(Opens below))	C1	Available	020020008087

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

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