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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Presbyterian University of East Africa - Main Library (2)Call number: HF5823 .B387 2001, ...

2. Short-Loan Books
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Advertising and Promotion : An Integrated Marketing Communications Perspective. George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF5823 .B387 2007.

3. General circulation books
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Online resources:
Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF5823 .B387 2009.

4. General circulation books
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Advertising and promotion: An integrated marketing communications perspective. George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF 5823 .B387 2007.

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