The observational research handbook : Understanding how consumers live with your product. Bill Abrams.

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TextPublication details: Lincolnwood, Il. : NTC Business Books, c2000.Description: xxiv, 277 p. : ill. ; 24 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Nairobi Library General Stacks	Non-fiction	HF 5415.33 .U6A25 2000 (Browse shelf(Opens below))	Available	140020000930
General circulation books	Presbyterian University of East Africa - Nairobi Library General Stacks		HF 5415.33 .U6A25 2000 (Browse shelf(Opens below))	Available	140020000949

At head of title: American Marketing Association.

Includes bibliographical references (p. 267-269) and index.

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