Successful marketing communications : a practical guide to planning and implementation / Cathy Ace.

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TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2001.Description: ix, 210 p. : ill. ; 25 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF5415.123 .A27 2001 (Browse shelf(Opens below))	C1	Available	020020006342

Includes index.

"Published in association with the Chartered Institute of Marketing."

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