Results of search for 'ccl=su:"Consumer"' › Presbyterian University of East Africa catalog

21.

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The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Harvard Business School Press, c1996

Online resources:

Table of Contents

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF5415.5 .R438 1996.

22.

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Microeconomics and behavior . Robert H. Frank. by

Frank, Robert H

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007

Online resources:

Availability: Not available: Presbyterian University of East Africa - Nairobi Library: In transit (1).

23.

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Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico. by

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia ; Cincinnati, Ohio : South-Western College Pub., 2002

Online resources:

Availability: Items available for loan: Presbyterian University of East Africa - Nairobi Library (1)Call number: HF5415 .Z53 2002.

24.

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Consumer Behaviour : Buying,Having and Being. Michael Solomon, Gary Bamossy, Søren Askegaard. by

Series: . Pearson | Barbara R. Bjorklund

Edition: 5th Canadian Edition. Barbara R. Bjorklund,

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto Pearson 2011

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF5415.33.E85 S65 2011.

25.

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Consuming Germany and the Cold War. edited by David F. Crew. by

Crew, David F, 1946-

Series: Leisure, consumption, and culture

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Berg, 2003

Online resources:

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (4)Call number: HC 290.795 .C6 C66 2003, ...

26.

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Can psychotherapists hurt you? / Judi Striano. by

Striano, Judi, 1941-

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Santa Barbara, Calif. : Professional Press, c1988

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: RC 480.5 .S725 1988.

27.

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Consumer health: A guide to intelligent decisions. Stephen Barrett ... [et al.]. by

Barrett, Stephen, 1933-

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill Higher Education, c2007

Online resources:

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (5)Call number: RA 410.5 .C645 2007, ...

28.

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The savvy patient: How to be an active participant in your medical care. David R. Stutz, Bernard Feder, and the editors of Consumer Reports Books. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mount Vernon, N.Y. : Consumers Union, c1990

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: R 727 .S78 1990.

29.

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Mass customization for personalized communication environments: Integrating human factors. Constantinos Mourlas by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hershey Information Science Reference 2010

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF 5415 .335.M37 2010.

30.

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Contagious : How To Build Word of Mouth in The Digital Age/ Jonah Berger. by

Berger, Jonah

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Simon & Schuster, c2013

Online resources:

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF5415.153 .B463 2013.

31.

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The observational research handbook : Understanding how consumers live with your product. Bill Abrams. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Lincolnwood, Il. : NTC Business Books, c2000

Online resources:

Publisher description

Availability: Items available for loan: Presbyterian University of East Africa - Nairobi Library (2)Call number: HF 5415.33 .U6A25 2000, ...

32.

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Consumer behavior: Building marketing strategy. Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2004

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF 5415.33 .U6H38 2004.

33.

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Consumer behavior. Leon G. Schiffman, Leslie Lazar Kanuk. by

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF 5415.32 .S35 2000.

34.

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Consumer Behavior and Marketing Strategy. J. Paul Peter, Jerry C. Olson. by

Series: The Irwin series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, IL : Irwin, c1990

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF 5415.3 .P468 1990.

35.

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Consumer Behavior : Building Marketing Strategy. Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. by

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2007

Online resources:

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF5415.33 .U6H38 2007.

36.

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CB. Barry J. Babin, Eric G. Harris. by

Edition: Instructor's ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : South-Western Cengage Learning , c2009

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF 5415 .32 B114 2009.

37.

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CB. Barry J. Babin, Eric G. Harris. by

Edition: Instructor's ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : South-Western Cengage Learning , c2009

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HB 5415.32 .B114 2011.

38.

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Organizational behavior: Improving performance and commitment in the workplace. Jason A. Colquitt, Jeffery A. LePine, Michael J. Wesson. by

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill Irwin, c2011

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HD 58.7 .C6255 2011.

39.

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The hysterectomy hoax : the truth about why many hysterectomies are unnecessary and how to avoid them / by Stanley West with Paula Dranov. by

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chester, N.J., USA : Next Decade, 2002

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: RG391 .H983 2002.

40.

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The debt diet : An easy-to-follow plan to shed debt & trim spending / Ellie Kay. by

Kay, Ellie

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Minneapolis, Minn. : Bethany House, c2005

Online resources:

Table of contents

Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HG 179 .K3787 2005.

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