TY  - BOOK
AU  - Campbell,Richard
AU  - Martin,Christopher R.
AU  - Fabos,Bettina
AU  - Harmsen,Shawn
TI  - Media essentials: a brief introduction 
SN  - 9780312628291
AV  - P 94.65 .U6C365 2011
U1  - 302.23/0973 23/eng/20230415
PY  - 2011///
CY  - New York
PB  - BEDFORD
KW  - Mass media and culture
KW  - United States
KW  - Popular culture
N1  - Contains bibliographical references and index; Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research
ER  -