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  <titleInfo>
    <title>Media essentials</title>
    <subTitle>a brief introduction</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Campbell, Richard</namePart>
    <namePart type="date">1949-</namePart>
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  </name>
  <name type="personal">
    <namePart>Martin, Christopher R.</namePart>
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    </role>
  </name>
  <name type="personal">
    <namePart>Fabos, Bettina</namePart>
    <role>
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    </role>
  </name>
  <name type="personal">
    <namePart>Harmsen, Shawn</namePart>
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    </role>
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  <typeOfResource>text</typeOfResource>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>BEDFORD</publisher>
    <dateIssued>2011</dateIssued>
    <edition>Fifth edition.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxvi, 455 pages, 56 variously numbered pages : illustrations (chiefly color) ; 24 cm</extent>
  </physicalDescription>
  <tableOfContents>Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research.</tableOfContents>
  <note type="statement of responsibility">Richard Campbell, Christopher R. Martin, Bettina Fabos, Shawn Harmsen.</note>
  <note>Contains bibliographical references and index.</note>
  <subject>
    <geographicCode authority="marcgac">n-us---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media and culture</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Popular culture</topic>
    <geographic>United States</geographic>
  </subject>
  <classification authority="lcc">P 94.65 .U6C365 2011</classification>
  <classification authority="ddc" edition="23/eng/20230415">302.23/0973</classification>
  <identifier type="isbn">9780312628291</identifier>
  <identifier type="lccn">2020304151</identifier>
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