01915cam a2200349 i 4500 21724323 o 20230926110252.0 200921s2011 maua b 001 0 eng 2020304151 9780312628291 (pbk.) PUL eng PUL pcc n-us--- P 94.65 .U6C365 2011 302.23/0973 23/eng/20230415 Campbell, Richard, 1949- author. Media essentials : a brief introduction / Richard Campbell, Christopher R. Martin, Bettina Fabos, Shawn Harmsen. Fifth edition. New York BEDFORD 2011 xxxvi, 455 pages, 56 variously numbered pages : illustrations (chiefly color) ; 24 cm Contains bibliographical references and index. Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research. Mass media and culture United States. Popular culture United States. Martin, Christopher R., author. Fabos, Bettina, author. Harmsen, Shawn, author. 7 cbc origres 3 ncip 20 y-gencatlg lcc BK 34157 34157 0 0 lcc 0 0 NFIC PUEA PUEA GEN 2023-09-26 DONATION 2023-16327 0 P 94.65 .U6C365 2011 2023-0156 2023-09-26 00:00:00 2023-09-26 BK