@book{32838,
	author = {Reich, Brian, and Solomon, Dan,},
	title = {Media rules! :},
	publisher = {J. Wiley & Sons,},
	year = {c2008.},
	address = {Hoboken, N.J. :},
	url = {http://www.loc.gov/catdir/toc/ecip0720/2007024179.html}
}