TY  - BOOK
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9780324536386
AV  - HF5415 .B53 2008
U1  - 658.8 22
PY  - 2008///]
CY  - Australia
PB  - Thomson South-Western
KW  - Marketing
KW  - Mercadotecnia
KW  - fast
N1  - "Boone & Kurtz"--Cover; Includes bibliographical references and indexes
ER  -