00618cam a2200217 a 45000010008000000030002000080050017000100080041000270100017000680200015000850400018001000500021001180820015001391000029001542450042001832500012002252600037002373000046002745040064003206500016003844450779O20160215130453.0950406s1996    maua     b    001 0 eng    a   95010813   a0135607981  aPULcPULdPUL00aP 90b.B515 199600a302.232201 aBittner, John R.,d1943-10aMass communication.cJohn R. Bittner.  a6th ed.  aBoston :bAllyn & Bacon,cc1996.  axxx, 514 p. :bill. (some col.) ;c26 cm.  aIncludes bibliographical references (p. 489-498) and index. 0aMass media.