TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan,Joseph P.
TI  - Marketing: Contemporary concepts and practices
SN  - 978-0205120717
AV  - HF 5415 .S357 1990
U1  - 658.8 20
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographical references (p. 758-767) and indexes
ER  -