TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 020519432X
AV  - P 90 .V53 1997
U1  - 302.23 21
PY  - 1997///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -