Principles of marketing
Activebook version 2.0
Kotler, Philip.
creator
Armstrong, Gary (Gary M.)
text
bibliography
nju
Upper Saddle River, N.J
Pearson/Prentice Hall
c2004
2004
monographic
eng
xxii, 648 p. : col. ill. ; 28 cm.
Philip Kotler, Gary Armstrong.
Includes bibliographical references (p. 599-622) and indexes.
Marketing
HF 5415 .K636 2004
658.8
978-0130418145 (pbk.)
2003045613
LC
030319
20151117195846.0
13128488