TY  - BOOK
AU  - Aaker,David A.
TI  - Developing business strategies  
SN  - 0471118141 (acidfree paper)
AV  - HD 30.28 .A23 1995
U1  - 658.4/012 20
PY  - 1995///
CY  - New York
PB  - Wiley
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -