@book{30439,
	author = {Peter, J. Paul. and Donnelly, James H.},
	title = {A preface to marketing management.},
	publisher = {Irwin/McGraw-Hill,},
	year = {c2000.},
	address = {Boston :},
	edition = {8th ed.},
	url = {http://www.loc.gov/catdir/description/mh023/99010058.html}
}