TY  - BOOK
AU  - Clemente,Mark N.
TI  - The marketing glossary: Key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales
SN  - 081445030X :
AV  - HF5415 .C5414 1992
PY  - 1992///
CY  - New York
PB  - American Management Association
KW  - Marketing
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references (p. 389-392)
ER  -