Building Marketing Strategy Hawkins, Del I. creator Mothersbaugh, David L. Best, Roger J. text bibliography mau Boston McGraw-Hill/Irwin c2007 2007 10th ed. monographic eng

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xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.) Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. Includes bibliographical references and indexes. n-us--- Consumer behavior United States Market surveys United States Consumer behavior United States Case studies HF5415.33 .U6H38 2007 658.8/3420973 0073101370 (book : alk. paper) 0073261548 (book & CDROM) 9780073101378 2005054357 http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html DLC 050901 20151029122455.0 14095139