@book{30429,
	author = {Peter, J. Paul. and Olson, Jerry C.},
	title = {Consumer Behavior and Marketing Strategy.},
	publisher = {Irwin,},
	year = {c1990.},
	address = {Homewood, IL :},
	edition = {2nd ed.},
	note = {Rev. ed. of: Consumer behavior. 1987.}
}