TY  - BOOK
TI  - Principles of marketing
SN  - 978-0135084571 :
AV  - HF 5415 .K636  2011
PY  - 2010///
CY  - Toronto
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Textbooks
KW  - Management
KW  - Manuels d'enseignement supérieur
KW  - Gestion
N1  - Includes bibliographical references and index
ER  -