@book{30414,
	author = {Shimp, Terence A.},
	title = {Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications.},
	publisher = {Thomson South-Western,},
	year = {c2003.},
	address = {Mason, Ohio :},
	edition = {6th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html}
}