TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 978-0538475402
AV  - HF 5415 .P658 2012
U1  - 658.8 22
PY  - 2012///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - fast
N1  - "16th ed."--Title page verso; Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1515/2010934025-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1515/2010934025-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1515/2010934025-t.html
ER  -