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  <titleInfo>
    <title>Marketing</title>
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  <name type="personal">
    <namePart>Pride, William M.</namePart>
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  <name type="personal">
    <namePart>Ferrell, O. C.</namePart>
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    <place>
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    <publisher>South-Western Cengage Learning</publisher>
    <dateIssued>2012</dateIssued>
    <edition>2012 Instructor's ed./16th ed. </edition>
    <issuance>monographic</issuance>
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    <extent>653p color ill 29 cm</extent>
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  <note type="statement of responsibility">William M. Pride, O.C. Ferrell.</note>
  <note>"16th ed."--Title page verso.</note>
  <note>Includes bibliographical references and indexes.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
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  <subject authority="fast">
    <topic>Marketing</topic>
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  <classification authority="lcc">HF 5415 .P658 2012</classification>
  <classification authority="ddc" edition="22">658.8</classification>
  <identifier type="isbn">978-0538475402</identifier>
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