@book{30411,
	author = {Pride, William M. and Ferrell, O. C.},
	title = {Marketing.},
	publisher = {South-Western Cengage Learning,},
	year = {2012},
	address = {Australia :},
	edition = {2012 Instructor's ed./16th ed. },
	note = {"16th ed."--Title page verso.},
	url = {http://www.loc.gov/catdir/enhancements/fy1515/2010934025-b.html}
}