TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing Planning & Strategy
SN  - 978-1426639074
AV  - HF 5415.13 .J35 2001
U1  - 658.8/02 21
PY  - 2001///
CY  - Australia, Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Companion to: Marketing planning & strategy. 8th ed. 2000; Includes bibliographical references
ER  -