@book{30409,
	author = {Jain, Subhash C.,},
	title = {Marketing Planning & Strategy.},
	publisher = {South-Western College Pub.,},
	year = {c2001.},
	address = {Australia ;},
	edition = {8th ed.},
	note = {Companion to: Marketing planning & strategy. 8th ed. 2000.}
}