Gaining and sustaining competitive advantage
Barney, Jay B.
creator
text
bibliography
nju
Upper Saddle River, NJ
Prentice Hall
2002
2001
2nd ed.
monographic
eng
xxii, 600 p. : 24 cm.
Pt. I. The Logic of Strategic Analysis. Ch. 1. What Is Strategy? Ch. 2. What Is Performance? Ch. 3. Evaluating Environmental Threats. Ch. 4. Evaluating Environmental Opportunities. Ch. 5. Evaluating Firm Strengths and Weaknesses: The Resource-based View -- Pt. II. Business Strategies. Ch. 6. Vertical Integration. Ch. 7. Cost Leadership. Ch. 8. Product Differentiation. Ch. 9. Flexibility. Ch. 10. Tacit Collusion -- Pt. III. Corporate Strategies. Ch. 11. Strategic Alliances. Ch. 12. Corporate Diversification. Ch. 13. Organizing to Implement Corporate Diversification. Ch. 14. Mergers and Acquisitions. Ch. 15. International Strategies.
Jay B. Barney.
Includes bibliographical references and index.
Industrial management
Strategic planning
Competition
HD 31 .B27 2002
658.4
978-0130307947
00066890
DLC
001117
20151029120356.0
3056827