TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Marketing Management: Strategies and Programs
SN  - 978-0070489718 (alk. paper) :
AV  - HF 5415.13 .G84 1994
U1  - 658.8 20
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -