TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: Concepts and Strategies
SN  - 978-0395974836
AV  - HF 5415 .P658 2000
PY  - 2003///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -