@book{30370,
	author = {Kerin, Roger A. and Kerin, Roger A.},
	title = {Marketing.},
	publisher = {McGraw-Hill/Irwin, },
	year = {2009},
	address = {Boston, Mass. },
	edition = {9th ed.},
	note = {Includes bibliographical references (p. 682-710) and indexes.}
}