TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 8120328256
AV  - HF 5415 .K636 2005
PY  - 2005///
CY  - New Delhi: India
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -