TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 978-0618799701 (hbk. : library ed.)
AV  - HF 5415 .P658 2008
PY  - 2008///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
N1  - Rev. ed. of: Marketing : concepts and strategies. 2006; Includes bibliographical references and indexes
ER  -