01416cam a2200337 a 4500 14909767 OSt 20151028114947.0 070629s2008 maua b 001 0 eng 2007027229 978-0073404714 (alk. paper) 978-0073404713 (alk. paper) LC PUL PUL HF 5415 .M378 2008 658.8 22 Perreault, William D. Essentials of marketing: A marketing strategy planning approach. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 11th ed. Boston : McGraw-Hill/Irwin, c2008. xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.) System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. Includes index. Includes bibliographical references (p. 601-655). Marketing. Cannon, Joseph P., Ph. D. McCarthy, E. Jerome (Edmund Jerome) Table of contents only http://www.loc.gov/catdir/toc/ecip0722/2007027229.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 30332 30332 0 0 lcc 0 0 NFIC PUEA PUEA GEN 2015-10-23 3000.00 2015-11476 0 HF 5415 .M378 2008 2015-3469 2015-10-23 00:00:00 2015-10-23 BK