@book{30332,
	author = {Perreault, William D. and Cannon, Joseph P.,},
	title = {Essentials of marketing:},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2008.},
	address = {Boston :},
	edition = {11th ed.},
	note = {System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.},
	url = {http://www.loc.gov/catdir/toc/ecip0722/2007027229.html}
}