00970cam a22002654a 45000010009000000050017000090080041000260100017000670200019000840400018001030420008001210500027001290820014001561000020001702450088001902500012002782600048002903000051003385040066003896500027004556500041004827000023005238560085005468560073006311192084520151023110617.0000224s2001    maua     b    001 0 eng    a   00026735   a978-0072315571  aDLCcPULdDLC  apcc00aHF 5415.13b.P387 200100a658.82211 aPeter, J. Paul.10aMarketing management:bKnowledge and skills.cJ. Paul Peter, James H. Donnelly, Jr.  a6th ed.  aBoston, Mass. :bIrwin/McGraw-Hill,cc2001.  axx, 876 p. :bill. (some col.), maps ;c26 cm.  aIncludes bibliographical references (p. 851-858) and indexes. 0aMarketingxManagement. 0aMarketingxManagementvCase studies.1 aDonnelly, James H.423Publisher descriptionuhttp://www.loc.gov/catdir/description/mh021/00026735.html413Table of contentsuhttp://www.loc.gov/catdir/toc/mh021/00026735.html